Thread: Sunglasses
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Old 07-16-2008, 06:28 PM   #22 (permalink)
JRH
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Costa is coming out with a new lens color:



FOR IMMEDIATE RELEASE
Costa Del Mar™ Celebrates 25th Anniversary with New Lens Technology

Costa 580™ Silver Mirror Lens Debuts at ICAST

Daytona Beach, Fla., July 15, 2008 - As far as anniversaries go, 25 is one of the big ones, traditionally celebrated as the silver milestone. This year marks Costa Del Mar's™ 25th anniversary and they're celebrating by debuting the newest evolution of its unparalleled polarized performance sunglass technology: the Costa 580™ silver mirror lens.

Launching at the American Sportfishing Association's International Convention of Allied Sportfishing Trades (ICAST) in Las Vegas July 16 - 18, the Costa 580 silver mirror lens is the most revolutionary update to sunglass lens technology to happen since the company launched its blue and green mirror lens in 1986 and 1989, respectively.

The Costa 580 silver mirror lens is built on a high contrast copper-based glass, similar to Costa's green mirror lens. But even more so than other mirror lens options, the silver lens higher light transmission is built to accommodate lower light conditions, making it 'must have' gear for supreme freshwater sight fishing, or any other outdoor adventure that takes you through variable light environments.

All Costa 580 lenses block yellow light from entering the eye, cutting glare and raising visual acuity. Other colors, like red, blue and green, are seen at extraordinary levels, with the 580 lens technology providing unmatched definition and color saturation. The wearer sees the world with clearer vision, better sharpness and reduced glare.

The superior 580 lens technology features anti-reflective coating and the strongest embedded UV protection available to help prevent eye fatigue and sun damage to the eye, an important point for anglers, boaters and outdoor enthusiasts who live to see the adventure.

"People who wear our Costa 580 lenses say it's like seeing the world through HD sunglasses," said Chas MacDonald, president of Costa Del Mar. "Now, the 580 silver mirror lens will give them that HD experience at even lower light conditions. So whether you're fishing in a heavily shaded area or spotting fish through murky water, the 580 silver mirror is going to let you see farther than ever before."

Costa's new 580 silver mirror lens is available in all except rimless and shields of the company's signature 'forget-they're-on' comfort fit frames, with retail prices ranging starting at $209. For a complete list, visit www.costadelmar.com.
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